I was not aware of PETA, when I was growing up in India, nearly two decades ago.
India - Land of Mahatma Gandhi, is home to millions of suffering cows, and dogs . Whenever I visit India, I feel so sad seeing cows eating plastic bags.
These days PETA is doing awesome job in India. Thanks to PETA, Indians are seeing the suffering of milk producing cows in dairy farms, and the suffering of animals in zoos. PETA also has exposed the cruelty of leather industry.
I strongly feel that PETA is one of the reasons for growing vegan trend in India. PETA India is very active on social media. https://www.facebook.com/PETAIndia
Here are some interesting articles about PETA .